Ship. Learn.
Lead.
20+ years turning intuition into impact. I’ve learned that scrappiness drives progress, resilience keeps teams moving, and bold vision turns messy ideas into real impact.
Designed and partnered with these brands
Designed and partnered with these brands
Recent work
Recent work
How I turn sparks
into scale
Spark
I pull inspiration from patterns, trends, AI tools, and other industries to spark fresh ideas and new directions.
Shape
I guide with clarity building frameworks, aligning teams, and shaping designs that scale with purpose and focus.
Elevate
I push for high craft and storytelling. Perfecting pixels, tightening handoffs, and bringing the idea to life.
Big ideas. Scrappy starts.
My background is in advertising design, where I learned what actually sells. A mix of creativity and commerce shaped my career across agencies, consultancies, and incubators, including 7 years at PayPal scaling design at a global level. As a true player/coach: I enjoy filling gaps, inspiring teams, and digging into research to uncover the human barriers that hold users back.
My work history
Smartsheet
Senior Design Manager
07/25 - Present
PayPal
Senior Design Manager
06/18 - 07/25
Whozoo.io
Principal Designer
07/17 - 06/18
Neudesic
Senior Consultantr
03/15 - 07-17
IDT911
Design Manager
06/14 - 03/15
Arrowhead Advertising
VP Interactive
09/12-03/14
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Smartsheet
Senior Design Manager
07/25 - Present
PayPal
Senior Design Manager
06/18 - 07/25
Whozoo.io
Principal Designer
07/17 - 06/18
Neudesic
Senior Consultantr
03/15 - 07-17
IDT911
Design Manager
06/14 - 03/15
Arrowhead Advertising
VP Interactive
09/12-03/14
Hide
Smartsheet
Senior Design Manager
07/25 - Present
PayPal
Senior Design Manager
06/18 - 07/25
Whozoo.io
Principal Designer
07/17 - 06/18
Neudesic
Senior Consultantr
03/15 - 07-17
IDT911
Design Manager
06/14 - 03/15
Arrowhead Advertising
VP Interactive
09/12-03/14
Hide
Skills forged in the messy middle.
My scrappy toolkit
Strategic UX Leadership
AI Growth & Innovation
Vibe Prototyping
Evidence-Driven Design
Design System Scalability
Trusted by the teams I’ve led.
Laura is an exceptional design leader. She consistently demonstrates unwavering support for her team, tirelessly working to remove obstacles and accelerate progress. My experience working alongside her has been marked by invaluable guidance and encouragement…
Zhenzhi(Z) Zhu
Staff Designer
Laura is an exceptional design leader. She consistently demonstrates unwavering support for her team, tirelessly working to remove obstacles and accelerate progress. My experience working alongside her has been marked by invaluable guidance and encouragement…
Zhenzhi(Z) Zhu
Staff Designer
Laura is an exceptional design leader. She consistently demonstrates unwavering support for her team, tirelessly working to remove obstacles and accelerate progress. My experience working alongside her has been marked by invaluable guidance and encouragement…
Zhenzhi(Z) Zhu
Staff Designer
I had the pleasure of working with Laura at PayPal on the Checkout team, and honestly, I couldn’t have asked for a better mentor, collaborator, and design leader. She has this rare mix of expertise, humility, and genuine care that makes working with her both inspiring and fun…
Anay Sawakar
Senior Product Designer
I had the pleasure of working with Laura at PayPal on the Checkout team, and honestly, I couldn’t have asked for a better mentor, collaborator, and design leader. She has this rare mix of expertise, humility, and genuine care that makes working with her both inspiring and fun…
Anay Sawakar
Senior Product Designer
I had the pleasure of working with Laura at PayPal on the Checkout team, and honestly, I couldn’t have asked for a better mentor, collaborator, and design leader. She has this rare mix of expertise, humility, and genuine care that makes working with her both inspiring and fun…
Anay Sawakar
Senior Product Designer
Laura is a true visionary with incredible design talent. Thanks to her leadership, Fastlane stands out as a modern, sleek, and highly acclaimed product among merchants and the broader market. We are incredibly fortunate to have her steering the design vision for this exceptional product.
Karen Posada
Sr. Engineering Manager
Laura is a true visionary with incredible design talent. Thanks to her leadership, Fastlane stands out as a modern, sleek, and highly acclaimed product among merchants and the broader market. We are incredibly fortunate to have her steering the design vision for this exceptional product.
Karen Posada
Sr. Engineering Manager
Laura is a true visionary with incredible design talent. Thanks to her leadership, Fastlane stands out as a modern, sleek, and highly acclaimed product among merchants and the broader market. We are incredibly fortunate to have her steering the design vision for this exceptional product.
Karen Posada
Sr. Engineering Manager
Laura has an amazing combination of qualities that are both professional and down to earth, creative and practical, flexible and precise. She brings a powerful one-two punch – a strong point of view with an open mind. When I work with Laura, I feel like I do my best work.
Catherine Lush
Senior Content Manager
Laura has an amazing combination of qualities that are both professional and down to earth, creative and practical, flexible and precise. She brings a powerful one-two punch – a strong point of view with an open mind. When I work with Laura, I feel like I do my best work.
Catherine Lush
Senior Content Manager
Laura has an amazing combination of qualities that are both professional and down to earth, creative and practical, flexible and precise. She brings a powerful one-two punch – a strong point of view with an open mind. When I work with Laura, I feel like I do my best work.
Catherine Lush
Senior Content Manager
Laura has the ability to take a project riddled with unknowns and cut through the ambiguity to build a powerful solution. I had the privilege to work with her on several complex projects at PayPal. Thanks to Laura, we consistently came up with strong solutions the team was excited to build…
Erica Chung
Product Designer
Laura has the ability to take a project riddled with unknowns and cut through the ambiguity to build a powerful solution. I had the privilege to work with her on several complex projects at PayPal. Thanks to Laura, we consistently came up with strong solutions the team was excited to build…
Erica Chung
Product Designer
Laura has the ability to take a project riddled with unknowns and cut through the ambiguity to build a powerful solution. I had the privilege to work with her on several complex projects at PayPal. Thanks to Laura, we consistently came up with strong solutions the team was excited to build…
Erica Chung
Product Designer
Laura, amazing job taking the initiative to uncover new opportunities to solve user problems for split payments. Great work articulating the problem statement and possible solutions and socializing with executive management to get consensus and approvals.
Daniella Jorge
Chief Design Officer
Laura, amazing job taking the initiative to uncover new opportunities to solve user problems for split payments. Great work articulating the problem statement and possible solutions and socializing with executive management to get consensus and approvals.
Daniella Jorge
Chief Design Officer
Laura, amazing job taking the initiative to uncover new opportunities to solve user problems for split payments. Great work articulating the problem statement and possible solutions and socializing with executive management to get consensus and approvals.
Daniella Jorge
Chief Design Officer