Redesigning a subscription paysheet
Client
PayPal Checkout
Role: Sr. UX Manager | Team: 2 Designers | Timeline: 2024–2025
Leadership Journey: The Challenge
Subscriptions are one of the fastest-growing commerce models, yet PayPal’s existing subscription checkout flow was dated, fragmented, and difficult for both merchants and consumers to use. Merchants faced complexity in setup and integration, while buyers struggled with unclear pricing, rigid management tools, and inconsistent checkout experiences.
The business needed a redesign that would:
Modernize subscription checkout and management.
Improve merchant integration and adoption.
Increase buyer trust and transparency.
Keep PayPal competitive with Stripe, Shopify, and other subscription platforms.
Scope of Work
My Role and Team
As Sr. UX Manager:
Led a team of 4 designers through 0→1 discovery, MVP launch, and global scaling.
Facilitated cross-functional alignment with 12+ partners in product, engineering, research, and content during a production sprint to deliver the MVP in just 1 month.
Balanced design vision, business strategy, and global compliance, guiding the team through critical pivots.
Represented design in executive and partnership conversations, helping secure buy-in and credibility with external partners.
Leadership Moves
MVP at Speed: Orchestrated a production sprint with 12+ stakeholders, delivering validated designs in 1 month and launching with 6+ BigCommerce merchants in 3 months.
Foundations: Extended brand assets, built a new design system, and set integration guidelines that drove quality and boosted conversions to 80%.
Partnerships: Helped pitch and land BigCommerce, then secured Amazon, Meta, and Mastercard, fueling adoption.
Global Scale: Guided rollout to UK, EU, and Australia in mid-2025, solving compliance and identity challenges.
Future Vision: Created a video “trailer” narrative to win exec buy-in for the next phases.
Results and Impact
80% conversion rates (on par with PayPal branded checkout at 82%).
24K new profiles created, 36% avg. conversion (vs. Shopify’s 25%).
Checkout <3 seconds, faster than Shop Pay’s 5.4s.
Global rollout from U.S. MVP in Fall 2024 to UK, EU, and Australia in mid-2025.
Positioned Fastlane as PayPal’s flagship accelerated checkout product.
Leadership Takeaway
Fastlane wasn’t one big launch, it was a series of critical turning points. My impact was stepping in to facilitate the right solutions at the right time: creating urgency, building scalable systems, driving partnerships, enabling global expansion, and inspiring executive buy-in. This was design leadership as a driver of business transformation.
