Fastlane by PayPal
Company:
PayPal
Role: Sr. UX Manager | GA Release 2024
The Challenge
Manual guest checkout was killing conversion, with 70% of shoppers dropping off in clunky, form-heavy flows. Merchants were defecting to Shop Pay, Bolt, and Stripe Link, who offered fast, consistent guest experiences. PayPal needed a way to fight back, not just by fixing guest checkout, but by creating a bridge to branded PayPal accounts. That vision became Fastlane: a startup within PayPal, built to deliver a portable payment profile that worked across merchants with a 1-click integration.
Role & Scope
I led a scrappy, multi-disciplinary crew, 4 designers + content and research, to build a 0→1 guest checkout product at PayPal. We had one month for a Beta, limited resources, exec eyes all over us, and a global rollout around the corner.
Ship. Learn. Lead
Shipped the MVP in a month with a small team of designers
We filled the gaps, spun up an MVP design system, built brand assets, and wrote integration guides
I coached the team to stay nimble, and when numbers dipped, we swarmed to run new experiments that put us back on track
I inspired my team to create the vision story that sold execs on where Fastlane could go next
Outcome
~80% conversion, matching PayPal’s branded checkout
24K new profiles created in first month, with ~36% avg conversion (vs. Shopify’s 25%)
Checkout in under 3 seconds (faster than Shop Pay’s ~5.4s)
Takeaway
I helped the team find that sweet spot between scrappy speed and release quality. We moved fast without cutting major corners, and the focus on user value made all the difference.
Tags
New Product
Branding
Design System
Workshop
More Projects
View all my projects